Sensei
Sensei — Brand Identity, 2022 to Present
Creative Director at Sensei. AI, autonomous retail, all of that. My job is basically everything you see and hear from us, the look, the voice, the films, the photos, the events, the merch, what it feels like to work here. All pointing the same way.
A team of wild cats building one of the hottest startups in Europe deserves a brand that represents that as well as possible. So I rebuilt the system, voice, guidelines, type, color, from that angle.
I shoot and direct our films. Campaigns, behind the scenes, the manifesto stuff. Scripting, shooting, color, sound, all of it. Super raw, zooms, handheld, just like that.
Photography too, product, store, people, real environments, not staged.
Trade shows and internal events get the same treatment. Panels, signage, badges, whatever the space needs.
Run the website. Write the copy, build the pages, keep it current.
Content and LinkedIn run on field notes, handwritten, raw. Sensei's one of a kind, a disruptive startup, and the content should look like nothing else out there.
And it goes inward too. Internal stuff, team events, merch, same brand, same voice, no separate version for the people who work here.
Alongside:Catarina Magno