Disruptive Records

A complete visual identity for Disruptive Records — an independent electronic music label and curatorial platform. The system is built around a restrained, typographically-led graphic language that communicates both editorial precision and a certain expansiveness. Core brand elements include a logotype and wordmark system deployed across a coherent set of brand touchpoints.

Disruptive Records are to be consumed by individuals for specific purposes. Sounds to help you focus or drift away. An imagined place or state of things in which everything is (almost) perfect. Any space is the place. Press Play and in the next second we are in another moment.

The play button is a teleportation device, that allows you to enter another world while physically staying where you are. Embracing all directions, Flow, Rhythm, Space, Glide, Motion, Fluidity, Continuity, Rotation.

DR is evolving into a platform/community that connect listeners and artists more closely. A platform that carries something positive into the message. DR should tap into every single moment of the day, for any mind, any mood, that’s the goal. DR is the soundtrack for your everyday life.

Listen here: https://open.spotify.com/user/hlvpfap7977ymlyr09pp896go