Bare Knuckle

Bare Knuckle was a creative shop based In Los Angeles with offices in Lisbon and Amsterdam. I had the pleasure to work on the Bare Knuckle brand as a creative director from the very first day. In short, it was a gnarly ride. Everything from the logo to letterhead to the signage, pitch decks, website, tone of voice, posts, Instagram, Linkedin, more than 100 channels on slack channels. Here are some of the worst creative plays. #micdrop


  • Naming 
  • Concept 
  • Creative Direction 
  • Ideas
  • Copy
  • Design
  • Strategy